One of the reasons Dee VUI doesn’t offer a course in Conversation Design or any related subject is because we do the work. If you do the work, you know that if you have no idea how to become a conversation designer and then knock on our door after doing a web search, we probably can’t help you. If you haven’t read any of the books, let alone zillions of web pages and want to ask someone to show you, you don’t have the skills you need to learn yet, especially if you lead with your wallet.
We do teach classes, but one of the reasons why this isn’t a business we’ve developed is because of, well, the business. If that’s your business, all of the touchpoints of presentation need to project what you teach, and this is a lot of work in and of itself. Being at the time of this writing being just me, Damien, we’re too busy doing design and research to launch a new business and all that entails.
To wit: I stumbled on this poor page’s content design and execution searching for something else, and now they’re the subject of a blog post about what you’re telling us when you’re not doing the work:
Why it’s interesting
We don’t wish to criticize this company selling education and personal growth courses to users and job postings to companies, but if this blog post is showing how they disseminate best practices rather than being bogged down in operational processes, they’re not doing a good job at either.
As for this image, it’s a screenshot from a blog post marketing their services. They chose to specifically embed a video from another site, and the link is dead. From the looks of it, the video was intended to entice the reader to engage with other content linked on their site.
I’m reminded of the The Maintainers I read about in The Innovation Delusion recently, an organization is dedicated to the idea of keeping things going as a requirement for moving forward in anything. You might have taken a class or bought advertising from this site, at least until they showed you they can’t keep the lights on for their website, which is where their courses and ads are.
Why we care
There’s an inherent need to have just enough maintenance, just enough QA, and just enough auditing and evaluation to know you’re adequately performing generally. Key Performance Indicators, are just that, key. The option of monitoring KPIs is a moot point if your car runs out of gas because no one looked at the gas gauge.
I totally get not wanting to be bogged down, but when this is if your goal is “just enough.” You can obviously do more than that, but you can’t do less. AI means these details matter more than ever.
Links
https://leevinsel.com/the-innovation-delusion
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